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The US - Whole Grain and High fiber food market size is projected to increase by USD 6.45 billion and the market size is estimated to grow at a CAGR of 8.07% between 2022 and 2027.
This whole grain and high fiber food market in US report extensively covers market segmentation by product (cereals, bakery products, snacks, and others), distribution channel (offline and online) and type (traditional and organic). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
Convenience factors associated with whole grain and high-fiber foods are notably driving the market growth. Rapid urbanization is growing in the US. For example, according to The World Bank Group, the percentage of the urban population in the US increased from 80.9% in 2010 to 82.45% in 2019. Urbanization implies an increase in the per capita annual household disposable income of consumers. As such, the consumer prefers convenient yet healthy food products that satisfy their routine nutrition prerequisites. Most individuals choose ready-to-eat food, which takes the lowest preparation time. Whole-grain foods such as granola and energy bars, processed breakfast cereals, and whole-grain bread are meal-replacement snacks. High-fiber biscuits such as oats breakfast biscuits and Quick Starts Breakfast Biscuits Sandwiches can easily suppress hunger which can result in the expansion of the US - whole grain and high fiber food market. Therefore, the comfort factor is fuelling the growth of the whole grain and high-fiber food market in the US during the forecast period.
The US Whole Grain and High Fiber Food Market shows an accelerated CAGR during the forecast period.
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The growing popularity of food made from sprouted whole grains is an emerging trend shaping the market growth. The popularity of foods made from sprouted whole grains is one of the significant trends. The process of sprouting activates the enzymes in grains, adds a sweet texture, and improves the color of bakery products. To render them a different flavor, sprouted flours are used in bakery products. Such a trend is eventually gaining traction with the rising use of sprouted whole grains in products like muffins, crackers, cupcakes, and biscuits. For example, the popularity of bread that is made using sprouted grains is increasing owing to its numerous advantages. Such type of bread is advantageous for people who are mildly sensitive to gluten and for those who face difficulty in digesting regular bread.
In addition, the grains are sprouted before adding to the flour which minimizes the amount of phytic acid, thereby enabling easy digestion of the bread. Also, sprouting expands the number of key nutrients such as vitamin B, vitamin C, folate, fibers, and certain amino acids. These advantages will promote the adoption of sprouted whole grain products and will fuel the growth of the whole grain and high fiber food market in US during the forecast period.
Change in consumer preferences is a significant challenge hindering market growth. Changes in preferences of the consumers can negatively influence the growth of the whole grain and high fiber food market. Customers who choose to cut carbs and have sensitivities to flour may not be likely to purchase wholegrain meals. As a result, customers lowering carbohydrate intake and subsequently, the demand for wheat might decrease. Aspects like consumers preferring high-protein, decreased carbs diets impede the growth of the whole grain and high fiber food market in US.
In addition, the high protein diet will help boost metabolism, build muscles, and also support making feel fuller longer. Due to such elements, consumer preferences change, which in turn will hinder the growth of the whole grain and high fiber food market in US during the forecast period.
The offline distribution segment includes supermarkets and hypermarkets, discount stores, convenience stores, and individual retailers. In the US, hypermarkets and supermarkets as the key source of distribution of the whole grain and high fiber food market in 2022. The high popularity of this distribution channel can be attributed to rapid urbanization and changing consumer lifestyles. However, in-house promotions by retailers and easy ways to compare prices are some of the factors that attract consumers to shop from hypermarkets and supermarkets, therefore increasing the US - whole grain and high fiber food market demand. Supermarket and hypermarket chains are emphasizing rising the number of stores. Such expansions of supermarket and hypermarket chains will improve customer accessibility and expand the sales of whole grain and high fiber food, which will fuel the growth of the whole grain and high fiber food market in the US during the forecast period.
The market share growth by the cereals segment will be significant during the forecast period. The cereals segment dominated the US - whole grain and high fiber food market in 2022. Companies are adopting new strategies, which focus on whole grain and high fiber foods, in an attempt to expand sales. Furthermore, cereal foods are convenient in terms of preparation and consumption, and therefore, most time-pressed consumers prefer such products.
The cereals segment was the largest and was valued at USD 3.29 billion in 2017.
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According to the Centers for Disease Control and Prevention (CDC), heart disease is one of the major reasons for death in the US. One person dies every 36 seconds in the US from cardiovascular disease. The higher intake of whole grains is linked with a lower risk of cardiovascular disease, cancer, and mortality. The growing awareness regarding the advantages of whole grain and the high majority of chronic diseases in the region will expand the demand for whole grain products such as cereals in the country, which will fuel the growth of the cereals segment in the whole grain and high fiber food market in the US during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The US whole grain and high fiber food market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The US whole grain and high fiber food market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
US Whole Grain And High Fiber Food Market Scope |
|
Report Coverage |
Details |
Page number |
147 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.07% |
Market growth 2023-2027 |
USD 6.45 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.95 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ardent Mills LLC, B and G Foods Inc., Bobs Red Mill Natural Foods Inc., Campbell Soup Co., Cargill Inc., Conagra Brands Inc., CreaFill Fibers Corp., Flowers Foods Inc., Food For Life Baking Co. Inc., General Mills Inc., Glanbia plc, Grain Millers Inc., Hodgson Mill, Kellogg Co., McKee Foods, MGP Ingredients Inc., Mondelez International Inc., Natures Path Foods, Nestle SA, and PepsiCo Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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