Global Consumer Book Publishing Market 2017-2021

This industry research report identifies Amazon.com, China South Publishing & Media Group, Hachette Book Group, Holtzbrinck Publishing Group, Penguin Random House, and Phoenix Publishing House and Media as the key vendors in the global consumer book publishing market. This industry research report also presents a comprehensive detailed analysis of the consumer book publishing market segmentation by type (print book and digital book), by distribution channel (offline and online), and by geography (the Americas, APAC, and EMEA).

Global consumer book publishing the market overview

The increasing disposable income of consumers in emerging nations is contributing extensively to the growth of the book markets. Technavio’s market research study has identified the growth of the book markets in emerging nations as one of the primary factors that will fuel the consumer book publishing market growth in the coming years. To drive digital innovations and increase the purchase of textbooks, the governments of various countries including Brazil, China, and Mexico are taking various initiatives, driving the growth of the book market. The consumer book publishing market statistics report compiled by our market research analysts have estimated that this global industry will register a revenue of more than USD 67 billion by 2021.

This is inducing several large publishers to enter the markets in these regions through joint ventures with local companies. To attain the competitive edge over the other players, the key vendors in the book printing market are also focusing on adopting several marketing strategies. 

Owing to the rapid digitization, there is a major shift in preference from printed materials to digital materials. The increasing popularity and adoption of e-books for different experience are simultaneously influencing the adoption of specialized e-reading devices. Popular e-reading devices such as iPads and Kindle offer high-quality e-ink displays with crisp and clear text. E-readers primarily prefer these devices since they offer several benefits such as physical footprint, long battery life, and large storage capacity. According to our analysts, this increasing adoption of iPads and Kindle for e-book downloads will be one of the key trends that will favor the growth of the consumer book publishing market in the coming years.

Competitive landscape and key vendors

The consumer book publishing market is fragmented owing to the presence of several established players and numerous regional players. Vendors in this book printing market compete intensely based on product differentiation, portfolio, and pricing. The expansion of publishing offerings with innovative features will intensify the level of competition among the book publishers. Moreover, the entry of new players, the growing investments, and the rise in M&A activities will further intensify the competitive environment among the book publishing companies.

Some of the leading vendors in the market are

• Amazon.com
• China South Publishing & Media Group
• Hachette Book Group
• Holtzbrinck Publishing Group
• Penguin Random House
• Phoenix Publishing House

The other prominent vendors in the market are Bonnier, Bungeishunju, China Publishing Group, De Agostini Editore, Planeta, HarperCollins Publishers, Informa, Kadokawa Publishing, Kodansha, Sanoma Media, and Shogakukan.

Segmentation by type and the consumer book publishing market analysis

• Print book
• Digital book

Despite the growth of digital books publishing, the demand for print books is steadily increasing due to the interest of the younger generation. Old-style print books provide improved comprehension and retention. Readers are increasingly preferring to limit their usage of digital devices and are consequently preferring to purchase books in old-style hardback.

The consumer book publishing segmentation by geography and industry analysis

• Americas
• APAC
• EMEA

The Americas will be the major revenue contributor to the book printing market, this is primarily due to the high popularity of digital books in North America and Western Europe. Consumers in this region are demanding for e-books due to the usage of digital devices and the adoption of digital technology. The consumers in this region are also increasingly demanding multipurpose devices such as smartphones, tablets, and dedicated e-readers, to engage themselves with e-book content.

Key questions answered in the report include

• What will the consumer book publishing market size and the growth rate be in 2021?
• What are the key factors driving the global consumer book publishing market?
• What are the key consumer book publishing market trends impacting the growth?
• What are the challenges to the consumer book publishing market growth?
• Who are the key vendors in the global consumer book publishing market?
• What are the market opportunities and threats faced by the vendors in the global consumer book publishing market?
• Trending factors influencing the consumer book publishing market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global consumer book publishing market?

Technavio also offers customization on reports based on specific client requirement.